Vitra develops and commercialises modular systems for successful store branding concepts worldwide - in close contact with architects, visual merchandisers and retail customers.

Vitra is a company of the Vitrashop Group. The Vitrashop Group is an internationally operating shop fitting group whose head office is in Switzerland. The companies of the Vitrashop Group, Vitra, Ansorg and Vizona, are leaders in the planning and design of retail interiors.